Bob Zima

Most men aren’t interested in therapy. Why? Because they believe it won’t help them get what they want—and they’re not wrong.

Traditional therapy, self-help books, and wellness programs are often designed with women in mind. There’s nothing inherently wrong with that. Women are, after all, the primary consumers of these services & products. And women account for 75% of the professional counselors offering care.

And that leaves a gap.

We talk a lot about reducing the stigma of mental health care for men, however, we’re placing the emphasis on the wrong syllable. The real challenge isn’t just stigma—it’s relevance.

To truly reach men, we need to make therapy appealing by focusing on what they care about: improving performance, managing stress, repairing relationships, regaining control, and solving real-life problems.

As a male therapist, I get it. I design my counseling approach to speak directly to the needs of male clients—whether they're seeking individual therapy or looking for a male perspective in couples work.

No fluff. Just results, practical insight, and straight talk along with humor and understanding from a guy who calls himself a Frequent Flyer to Hell and Back.

Narrative Therapy is the primary theory I use when working with clients in session.

Narrative Therapy seeks to separate us from our problems. In narrative therapy, problems are problems while people are people. People are never problems. We are never the problem. Our family and friends are never the problem. The problem is the problem. By sharing life stories of the past, present, and future I help clients disconnect themselves from the dysfunctional behaviors, unwanted emotions, and lousy outcomes that sometimes plague their lives.

I also use, Rational-Emotive Behavioral Therapy which suggests that we think. We feel. We act. When in a therapy session, Thinking, feeling, and acting are discussed linearly. The reality is that life is process-oriented and circular. Understanding how our thoughts Drive automatic emotions which are then expressed through behaviors is a key to improving our overall mental wellness. if we change how we think we will change how we feel and we will change how we act ultimately leading to different outcomes.

Our first session is all about connection. Research consistently shows that the relationship between counselor and client is the most important factor in successful therapy. I truly admire your courage in taking this first step—opening up to someone new takes bravery.

During this initial conversation, I want to learn what’s going on in your world and what brought you here. We’ll discuss your goals, and I’ll share my therapeutic approach, philosophy, and style so we can determine if I’m the right fit to support you.

As a strengths-based counselor, I work to normalize what we often call “LIFE”—the challenges, changes, and chaos that come with being human. With humor and a narrative, storytelling lens, I help people build the psychological fitness skills that support a more fulfilling life.

My own journey includes recovery from addiction, rebuilding after financial collapse, and navigating the profound grief of losing two of my four children. These personal experiences, alongside my clinical work in ERs, Community Mental Health, and Private Practice—and my work as a teacher and keynote speaker—have shaped my ability to walk alongside others as they design the life they truly want to live.